Meet Grace:

Grace is a San Francisco–based art director and the current studio manager at Benefit Cosmetics, where she leads art direction for Benefit US content. In her role, she directs creative across social media, paid media, in-store merchandising, and retailer product pages.

Career experience ranging from extreme sporting gear and outdoors to luxury beauty has taught her that it’s not what you are capturing, but how. This mindset allows her to shape creative that aligns with the needs, behaviors, and expectations of each end customer.

When she’s not on set or shaping creative direction, you can find her shooting street photography, exploring fashion, painting, cooking, traveling, spending time with her Pomeranians, or enjoying the outdoors. She also loves hanging out in her neighborhood, North Beach, where she draws inspiration from its lively streets and character-filled corners.

With years of experience directing photography and video projects, Grace has built a curated community of photographers, videographers, and animation artists who help bring her ideas to life. Her mix of strategic insight and imaginative vision results in content that feels elevated, thoughtful, and memorable.

contact information:

• email: gracehinckley95@gmail.com

• social: @grass_

• social: @gracehinckleyart

• phone: (770) 313-1124